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Wednesday, June 24, 2009

Older Execs Afraid of LinkedIn & Social Media (2)

Those of us over 45 who are used to operating in a “paper” world, can have a hard time accepting that we don’t have much choice anymore but to embrace the digital world.

The problem with resisting social networking involvement is that plenty of savvy senior-level executives competing for the kinds of jobs you want are leveraging LinkedIn – to great advantage. Just to keep pace with them, you need to be in it, too. To be found by recruiters and hiring decision makers trolling LinkedIn for top talent, you have to position yourself squarely in front of them. These people have special tools to search LinkedIn for people like you.

At the very least, you have to have a branded, searchable profile, bringing together elements of your executive resume and career biography, to capture the attention of your target audience with content that differentiates you and will resonate with them.

In fact, a mediocre LinkedIn profile could be a detriment. The lack of a clear executive brand and value proposition message will likely turn off those assessing you.

Sure, just as you may not need personal branding and a great resume and career biography to get a great job, you may not need to be involved at all in social networking to get a great job. Maybe you’ll stumble across a job in the “real world”, like you did before. But why take the chance?

Without a doubt, there are many golden opportunities that will only come to you because recruiters and hiring decision makers are landing on the right information about you online. As a top-level executive, start with a strong LinkedIn profile . . . because you have to! Then get busy leveraging all that LinkedIn has to offer.

I was hesitant myself once. Just as I have to be busy on LinkedIn making the right business-building connections, job seeking executives need to be there, finding and being found by the right people.

By Meg Guiseppi

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