Each week you will see the following;
- Current Employment
- Future Projected Employment
- Project Salaries
Today we will look at the following occupations:Advertising, marketing, promotions, public relations, and sales managers.
Some Significant Points:
* Keen competition is expected for these highly coveted jobs.
* College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities.
* High earnings, substantial travel, and long hours, including evenings and weekends, are common.
* Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks.
Advertising, marketing, promotions, public relations, and sales managers held about 623,800 jobs in 2008. The following tabulation shows the distribution of jobs by occupational specialty:
Sales managers 346,900
Marketing managers 175,600
Public relations managers 56,700
Advertising and promotions managers 44,600
These managers were found in virtually every industry. Sales managers held about 56 percent of the jobs; about 62 percent of sales managers were employed in wholesale trade, retail trade, manufacturing, and the finance and insurance industries. Marketing managers held approximately 28 percent of the jobs; the professional, scientific, and technical services, and the finance and insurance industries employed around 32 percent of marketing managers. About 27 percent of advertising and promotions managers worked in the professional, scientific, and technical services industries and wholesale trade. Around 48 percent of public relations managers were employed in service-providing industries, such as professional, scientific, and technical services; public and private educational services; finance and insurance; and healthcare and social assistance.
Employment is projected to grow about as fast as average. As with most managerial jobs, keen competition is expected for these highly coveted positions.
Employment change. Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 13 percent through 2018. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd. In addition, as the influence of traditional advertising in newspapers, radio, and network television wanes, marketing professionals are being asked to develop new and different ways to advertise and promote products and services to better reach potential customers.
Sales and marketing managers and their departments constitute some of the most important personnel in an organization and are less subject to downsizing or outsourcing than are other types of managers, except in the case of companies that are consolidating. Employment of these managers, therefore, will vary primarily on the basis of the growth or contraction in the industries that employ them. For example, if, as is expected, the number of automobile dealers declines over the next decade, these major employers of sales managers will need fewer of them. Employment of marketing managers will grow about as fast as average at 12 percent between 2008 and 2018, and that of sales managers will grow faster than average at 15 percent over the same period.
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