Do you Wonder what new Careers & Jobs will be hot over the next 10 yrs?
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Advertising and promotions managers are expected to experience little or no change in employment from 2008 to 2018. Despite large declines in the number of advertising managers in recent years, due mainly to the sharp reduction in the number of advertising agencies and newspaper and periodical publishers, which employ the greatest numbers of these managers, advertising and promotions managers are not expected to experience similar declines in the future. Because advertising is the primary source of revenue for most media, advertising departments are less affected in a downturn. An expected increase in the number of television and radio stations and a sharp increase in the amount of advertising in digital media, such as the Internet and wireless devices will generate a need for advertising managers to oversee new and innovative advertising programs. A number of these advertising managers will be self-employed.
Public relations managers are expected to see an increase in employment of 13 percent between 2008 and 2018, which is about as fast as average for all occupations, as organizations increasingly emphasize community outreach and customer relations as a way to enhance their reputation and visibility. Especially among the growing number of nonprofit organizations, such as education services, business and professional associations, and hospitals, where many of these workers are employed, public relations managers will be charged with promoting the mission of the organization and encouraging membership or use of the organization’s services.
Job prospects. Most job openings for this occupation will be due to the need to replace workers who leave the occupation or retire. However, advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and are often sought by other managers or highly experienced professionals, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. In particular, employers will seek those who have the skills to conduct new types of advertising, marketing, promotions, public relations, and sales campaigns involving new media, particularly the Internet.
Earnings About this section :
Median annual wages in May 2008 were $80,220 for advertising and promotions managers, $108,580 for marketing managers, $97,260 for sales managers, and $89,430 for public relations managers.
Median annual wages of advertising and promotions managers in May 2008 in the advertising, public relations, and related services industry were $105,960.
Median annual wages in the industries employing the largest numbers of marketing managers were as follows:
Computer systems design and related services $127,870
Management of companies and enterprises 115,650
Management, scientific, and technical consulting services 111,130
Insurance carriers 103,210
Depository credit intermediation 98,510
Median annual wages in the industries employing the largest numbers of sales managers were as follows:
Professional and commercial equipment and supplies merchant wholesalers $125,130
Wholesale, electronic markets, and agents and brokers 114,670
Automobile dealers 107,500
Management of companies and enterprises 106,980
Department stores 54,560
Wages vary substantially, depending upon the employee’s level of managerial responsibility, length of service, and education; the size and location of the firm; and the industry in which the firm operates. For example, manufacturing firms usually pay these managers higher salaries than nonmanufacturing firms. For sales managers, the size of their sales territory is another important determinant of salary. Many managers earn bonuses equal to 10 percent or more of their salaries.
According to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2009 averaged $43,325.