Whether you're looking for entry-level hires, tech talent or experienced executives, job fairs are an increasingly important strategy for recruiters seeking employees at all levels. The experts at diversity job board LatPro.com offer the following tips to improve your career fair recruiting results while promoting a positive public image for your company:
1. Plan as a Team
Make sure there's no disconnect between those planning the exhibit and the recruiters actually attending the event. All members of an exhibiting company need to work together to ensure that everything runs smoothly and nothing falls through the cracks.
2. Ask About Advertising Opportunities
Almost every job fair provides a variety of opportunities to publicize your company, often at no additional cost. You may be able to publish your open positions on the event Web site, include your company logo in printed materials, get listed as an exhibitor in radio or TV ads, or receive additional exposure as an event sponsor.
3. Don't Put All your Marketing Materials in One Basket
If you ship your booth, display graphics and all your printed materials together, what will you do if they don't make it to the event on time? At the very least, make sure some marketing materials and brochures travel with you. Then if there's a shipping snag, you won't be empty-handed.
4. Stay Until the End of the Event
Make sure your travel plans and other arrangements leave enough time for you to exhibit for the entire job fair. Breaking down your booth early is a distraction to other attendees, and it could cause you to miss top-notch candidates who arrive at the end of the event.
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