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Friday, February 10, 2012

Recruiting Older Workers on Facebook - Do you know What Works & What Doesn't?

We know Facebook is a mystery and a bit of a stretch for most of those over 45. Some interesting statistics gathered directly from Facebook include:

• More than 100 million active users
• Facebook is the 4th most-trafficked website in the world (comScore)
• Facebook is the most-trafficked social media site in the world (comScore)
• Over 55,000 regional, work-related, collegiate, and high school networks
• More than half of Facebook users are outside of college
• The fastest growing demographic is those 25 years old and older
• Maintain 85 percent market share of 4-year U.S. universities

These statistics have caused businesses to realize the undiscovered power of this targeted marketing opportunity and they are trying to figure out how to use it.

Instead of spending hours searching for the many published articles/blogs, we want to collect them and encourage others, who haven’t published their results, to share them with the recruitment community. We can leverage each others experiences to create new venues and most important integrate them with other recruitment marketing strategies.

We welcome your comments and results. Let’s break them down into 2 categories, suggestions and case studies.

Here is my beginning list for SUGGESTIONS, many of which I found at Jobs in Pods Blog Facebook Recruiting Tips …

1. Join the Facebook Group Facebook for Business for a rich source of information. There are more than 25,000 members.

2. Join the Facebook group The Facebook Corporate Recruiters Network

3. Create a group for your company on Facebook. Post your apply info, list your latest jobs, build the group into a marketing tool.

4. Create a “profile page” inside of Facebook and attract fans of your page. You can also use facebook advertising to get fans.

Click here to read part 2 of this article

Recruiters/Employers:Would you like to reach skilled workers:
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  1. This article may have been very useful if the FB Groups it referred to could be found. Do these groups you mentioned exist for membership by any FB member, or only employers?

    I went to my FB Groups settings to see if that was the issue and it was not. The only place I located to search through was Networks.

    Did I do this correctly?

  2. You can literally copy and paste Facebook for business in Facebook and it will take to a list of them. Choose the one with over 25,000 members.

  3. RPB, I used the general Search function in facebook (the white box in the upper right corner of your home page or profile page). Found both of these groups easily.

    Once you have the search results, you're able to select Groups from the list on the left to narrow the results.


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