"CREATE A PERSONAL BRAND: An employee with a recognizable name or a sought-after expertise in his or her industry is harder to lose. Companies want people like that working in their ranks, and may be more apt to hold on to them. That doesn't mean the worker's notoriety results in starring in the company's television ads, but it could involve being active in national and local business associations for the company's industry and speaking on panels at industry events. "You want to be part of your employer's path to success," Finney said. "That could come by contributing to the leading conversation about your business."