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When it comes to mixing passion and career, the devil is in the definition. If you define your passion by what you love doing, then by all means follow your passion. But, you don’t want to constrain your business search by linking your passion to what the business does.

Just because you love cooking doesn’t mean you want to jump into the restaurant business. After all, most restaurant owners aren’t in the kitchen. They’re managing the front of the room, greeting customers and managing staff. A job for a people person, an impresario. Yes, of course, we all know about the famous chefs who open their own restaurants, but the ones who have multiple restaurants aren’t likely doing much cooking. They’re too busy managing their businesses, which includes hiring and managing good employees. And who better to judge a good cook and a great wait staff than a great chef! But you don’t really need cooking skills, just a well-developed sense of taste. Or at least a trusted employee with a refined palate.

When you select a business to own that will give you the career of your dreams, first and foremost, you need to consider the role of the owner of the business. This is why it can be a mistake to eliminate businesses that may at first seem less than desirable. Some of these have the capacity to earn you a terrific income — and you may, in fact, love the job of being the owner of that business.

The point is what owners do can be far different from the work of the business.

A prime example is a home cleaning business, which may not sound appealing to those whose thoughts immediately center on scrubbing and polishing. But just as many restaurant owners succeed without being culinary geniuses, owners of home cleaning businesses won’t be wielding a mop or cleaning toilets.

Owners work on training a stellar crew to do a great job, managing their time, and acquiring a stable of steady clients who will provide repeat business over many years.

The average owner of one great residential cleaning franchise we work with, after establishing his or her business over the first three years, achieves annual revenues of over $1 million. The margins are terrific, with the owner earning an average income of $200,000 a year.

And while you may have to work lots of hours at the beginning, after about the third year,owners average working only 35 hours per week. By then, you’ve hired a training manager and maybe a quality control manager, and you’re managing the managers and focused on marketing and business development programs.

While this business may not sound sexy, what matters is the substance. This is a business that is fairly resistant to economic downturns, tending to do well in both strong and weak economic periods.

So when it comes to choosing a new business, you may want to widen your search and remain open-minded to businesses that you may have been too quick to cross off your list. What counts most as you look for a suitable business are your interests, skills and talents. Ask yourself:

• Are you a natural salesperson?
• Do you excel in managing people?
• Do you love to get out and about, meet new people and create strong networks?
• Do you have a head for details?
• Are you comfortable delegating?
• Do you prefer to work on your own?

Owning your own business has many great payoffs, from being in charge of your own career to gaining all the fruits of your labor. But the nitty gritty of running the show may draw on a different set of skills than you realize. And the best matches are always forged by people with their eyes wide open.

Ready to make your dream of becoming an entrepreneur come true? Get your free evaluation today!

Join this free educational webinar with Franchise Expert Dan Citrenbaum 

“5 Advantages of Buying a Small Business Franchise” Register Here

Contact Dan Citrenbaum to help you create the career that you’ve always wanted. As a franchise coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at dcitrenbaum@gmail.com or at (215) 367-5349.

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