Marketing Ploy or Good Will?

During the holidays, many people tend to get depressed, especially if they are unemployed and have added the financial burdens of gift-giving and entertaining It's heart-warming to see a business show such generosity to these lucky passengers; OR, is it a calculated marketing ploy generated to promote business during the competitive holiday season? Either way, they got me at the Big Screen TV - Watch it and tell us what YOU think!

West Jet Christmas Gifts