Gain Experience/Track Accomplishments:
But before you seek out new work, take the time to plan and focus on what you want your brand to stand for -- and develop a strategy for gaining experience in areas of your brand in which you are weak.
So, besides doing your job, ask for new and challenging assignments that will build your brand. Consider freelancing or consulting. Use volunteering to gain experience. If you're a student, seek out multiple internships.
It may be hard in terms of time and finances, but find a way to do it. Some employers even offer an educational reimbursement benefit.
If you are unsure if you need more education -- and you probably do -- seek out a mentor, someone highly respected in your field (who has branded himself or herself well), and ask for advice.
Throw modesty out the window? There is a fine line between bragging and promoting -- and you need to learn it -- but it's always better to err on the side of promoting your brand than not.
One of the oldest tools of promotion for job-seekers is the resume, and you certainly need to start there by listing all your key accomplishments, skills, and education on your resume. You may even have your positioning statement (qualifications summary) on your resume… but don't stop there.
Begin developing two career portfolios -- a print one and an online one. If you don't have a personal Website, now is the time to buy a domain (such as myname.com) and let the world read all about the benefits of your brand. Your portfolio should include all important brand artifacts: resume(s), mission statement, detailed accomplishments list, samples of work, articles and working papers, speech transcripts, awards and honors, testimonials, and more.
One interesting trend we've seen is of employers "Googling" the names of prospective job-seekers -- typing each name into one or more Internet search engines -- and basing initial candidate screening decisions partly on the number (and quality) of hits for each job-seeker. The lesson? Your brand needs to have a strong online presence.
And finally, don't forget to promote your brand on the job. Workers often assume the boss knows your accomplishments, but often times s/he does not. Certainly at review time, have a list of all you have achieved since your last review, but also consider finding ways to let the boss know your successes throughout the year.
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