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Wednesday, December 24, 2014

Have You Googled Your Online Personal Brand? :Career Tip of the Day

Have you Googled your name recently? Have you noticed people have been looking at your Linkedin Profile?  Have others been invisibly checking you out.  If you have not been personal Brand Conscious it is time to wake up.  Tell us about your experiences below in the comments section.(Editor's Note)

Gain Experience/Track Accomplishments:
Building your brand begins with tracking your past accomplishments and gaining strategically important new experiences. Your accomplishments are the foundation of your career brand.
But before you seek out new work, take the time to plan and focus on what you want your brand to stand for -- and develop a strategy for gaining experience in areas of your brand in which you are weak.
So, besides doing your job, ask for new and challenging assignments that will build your brand. Consider freelancing or consulting. Use volunteering to gain experience. If you're a student, seek out multiple internships.

Complete Education/Training:
For many careers, a minimum amount of education is necessary, but to excel in your career you may need to complete additional education, training, or certifications. Getting additional education can greatly enhance your career brand.
It may be hard in terms of time and finances, but find a way to do it. Some employers even offer an educational reimbursement benefit.
If you are unsure if you need more education -- and you probably do -- seek out a mentor, someone highly respected in your field (who has branded himself or herself well), and ask for advice.

Promote Yourself:
You can have an amazing brand, but if no one knows about it, you are not going to have much success with your career development. And no one more than you has more reasons to promote your brand.
Throw modesty out the window? There is a fine line between bragging and promoting -- and you need to learn it -- but it's always better to err on the side of promoting your brand than not.
One of the oldest tools of promotion for job-seekers is the resume, and you certainly need to start there by listing all your key accomplishments, skills, and education on your resume. You may even have your positioning statement (qualifications summary) on your resume… but don't stop there.

Begin developing two career portfolios -- a print one and an online one. If you don't have a personal Website, now is the time to buy a domain (such as myname.com) and let the world read all about the benefits of your brand. Your portfolio should include all important brand artifacts: resume(s), mission statement, detailed accomplishments list, samples of work, articles and working papers, speech transcripts, awards and honors, testimonials, and more.

One interesting trend we've seen is of employers "Googling" the names of prospective job-seekers -- typing each name into one or more Internet search engines -- and basing initial candidate screening decisions partly on the number (and quality) of hits for each job-seeker. The lesson? Your brand needs to have a strong online presence.

And finally, don't forget to promote your brand on the job. Workers often assume the boss knows your accomplishments, but often times s/he does not. Certainly at review time, have a list of all you have achieved since your last review, but also consider finding ways to let the boss know your successes throughout the year. 

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  1. This was a good read, I would recommend creating a Google Profile (and if you own your own business, Google Places). Since Google is the biggest search tool, Google will have YOU and your online resume at a virtual fingertip! Claim your name on Google profile before someone else does. http://profiles.google.com

    Thanks - Greg Drejza, Social Media Coach - facebook.com/gjdmediallc

  2. It is also important to check what results show on the first page when your search on your name. You may be surprised to see the personal information that is available. You can have your name removed from these searches by visiting their website and following their directions.

  3. Creating a STRONG web presence is becoming crucial in this digital age.
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