Personally I would say neither. As a recruiter I see a whole lot of CVs and all I want to do is get to the evidence in the experience that shows me you are likely to be able to do the job in question. There is an element of personality that comes across in the way the experience is written and its focus can give a better insight into style / motivators than subjective statements, but really at CV stage I'm interested in the hard facts and will work through competencies, motivators, etc, etc in interview.
I would also advise to keep cover letters (unless specifically asked for) very brief and adapt your CV for each application, highlighting your most relevant experience for that specific role. In my experience, cover letters are often ignored (especially if too wordy).
I agree you should keep your CV in a very easily readable layout - use bullet points, white space, etc....someone running through a large number of applicants will need to be able to easily find the relevant detail.
All this said, everyone reads applications differently. I would suggest that if you are applying over a website, or to an anonymous email address / HR or recruitment contact then the experience on the CV is key and statements / objectives / cover notes are more likely to be ignored. If you are applying direct to a hiring manager then, in my experience, there is no 1 right solution - some like to see additional notes and pay attention to personal statements, others don't...
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