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Wednesday, October 8, 2014

Does Social Media Confuse You As An Older Job Seeker?

7 Secrets to Get a Job Using Social Media - and a valuable LINKED IN TOOL! 

Tooth Fairy, Santa Claus, The Baby Stork and mailing resumes to HR. As an older worker do you ever feel that all the good fantasies are dead? What do you think?:(Editor's Note)

Between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable.

The approach — developing a resume and cover letter, locating jobs on and submitting your resume to corporate sites and job banks, and crossing your fingers in hopes of receiving a call from a hiring manager — is, for the most part, a thing of the past. The new approach is far different. It boils down to the fact that there are fewer jobs available, more competition for those jobs and more touch points for recruiters and seekers to interact.

The current environment

There will be 1.5 million college graduates this year, yet the job growth rate is at a six year low, at 1.3%! The amount of jobs posted online is decreasing at over 13%, which has all led to the ratio of 3.3 job seekers per each job.

Social networks are starting to become part of the criteria that both hiring managers and college admissions officers are using to weed out applicants. One in five hiring managers conduct background checks using social networks (primarily Facebook), while one in ten college admissions officers do the same.

It’s time for you to be open-minded and think differently about how you’re going to get your next job and keep it. I’m not saying you shouldn’t submit your resume to job banks, corporate websites, vertical job agents (Simply Hired/Indeed) or attend job fairs, but these should only consume 10% of your time. The other 90% should be concentrated on the following seven social media secrets, which will not only get you a job, but help you create your own dream job!

1. Conduct a people search instead of a job search

The majority of jobs aren’t posted online. Hiring managers get a list of employee referral candidates before they even bother to view resumes from those who submit them online. Sometimes the listed jobs aren’t available or never existed in the first place. Many studies have noted that 80% of jobs are taken through networking, but few have sought to use the web to search and locate people they would actually enjoy working for at companies that they get excited about.

The 3-step people search:

a. Identify the top five companies that you would like to work for.
Use a focused approach instead of flooding thousands of inboxes with spam. You want to brand yourself, not just as the person of best fit for a job, but as someone who is eager and ecstatic to work for the company.

b. Use search engines to track employees that currently work there.
There are over 130 million blogs in Technorati and you can search through them to possibly find someone who works at one of your top five companies. You can search through corporate groups, pages and people on Facebook. You can even do the same on Twitter. Then there are people search engines such as pipl, peek you, and wink. Once you find a contact name, try googling it to see if there is any additional information about that person.

c. Connect with the person directly.
Social media has broken down barriers, to a point where you can message someone you are no longer friends with and don’t have contact information for, without any hassles. Before you message a target employee, realize that they receive messages from people asking for jobs all the time and that they might not want to be bothered on Facebook, where their true friends are. As long as you’ve done your homework on the company and them, tailor a message that states who you are and your interest, without asking for a job at first. Get to know them and then by the 3rd or 4th messages, ask if there is an available opportunity.

2. Use attraction-based marketing to get job offers

The traditional way of searching for a job was proactive, forcing you to start a job that you might not have enjoyed. The new approach is about building a powerful personal brand and attracting job opportunities directly into your doorstep. How do you do this? You become a content producer instead of just a consumer and the number one way to do that on the web is to launch a blog that centers around both your expertise and passions.

You need to be passionate to be committed to this project because it requires a lot of writing, creativity and consistency in order for it to actually help you. A blog is a non-intrusive, harmless and generous way of getting recruiters interested in your brand, without you even asking for a job! Make the recruiters fall in love with you and only send you opportunities that are related to your blog content, so you end up happy in the end.

This works a lot and is expected for new-age marketing jobs that require experience in social media and can even help you jump-start a new business off of your blog platform. By pulling recruiters into your world, you are able to impress them with what you want them to see and they can make a quick decision whether to hire you or not, without you hearing about rejection. Start a blog today using Wordpress.com (for beginners) or install Wordpress.org onto your own host (such as GoDaddy or Bluehost).

Click here to read part 2 of this article

Would You Like A Facebook Page That Attracts Hiring Managers?

Would You Like To Find A Job Quicker Using LinkedIn?

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  1. Thanks for this post, it takes the online, proactive search further than any other article that I have read on the subject. Great ideas!

  2. As usual for this site, this was a very useful article. Great information not found in other articles.
    I did want to comment on the section on video resumes, where they stated that they're really only for people with outgoing personalities. The company I work for (CN Video Resumes) produces video resumes, and we have no difficulties helping people who are very shy, come across confident on camera. With a few good body language tips and some practice, anyone can do it.

  3. This is a good post on "Using Social Media To Get a Job", keep it up.

    This is something that I'm encouraging my readers to do ... it's what I refer to as "becoming a leader" and is key to establishing your personal brand.

    Establishing your personal brand signals to potential employers that you're a trusted resource.

    Here is my series on the same topic: http://www.it-career-coach.net/series/become-a-leader/.

    My lead article on the topic is called "Become a Leader and Get The Job You Want": http://www.it-career-coach.net/2009/07/21/become-a-leader-and-get-the-job-you-want/

    By putting yourself out there and staying in front of your contacts using blogging and Social Media you improve your chances of getting noticed by employers.

    Good Job!

  4. Very useful article, with specific steps to follow. The best way to get a job is to network, and this article tells you how to do it. I'd add, complete a VisualCV (www.VisualCV.com). It can take you way beyond a regular (or video) resume, and the site also has job listings and a way to network.

  5. This is a very useful advise to get job with new selection features.

  6. Your post is excellent. This is really helpful blog for everyone search jobs in chennai

  7. I was recently unemployed for 6 months and I want to share my lessons learned at http://home.comcast.net/~brianveatch. I don't cover the basics here.

    Good article.

  8. Very useful.
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  9. Good article. I've already got quite a few "connections" on linkedin with the people at the companies I want to work for, the only problem is this; They're working all the time. The recruiters are on linkedin a lot, it's their job. But the people who work for the companies I want to work for don't spend lots of time networking. They don't have to, at least not in my field.

  10. Good advice. Thanks, saludos San Juan , Puerto Rico.

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  12. Useful information ..I am very happy to read this article..thanks for giving us this useful information. Fantastic walk-through. I appreciate this post.

  13. I really like this information, the video is wonderful,I would like to download the information, thanks for sharing

  14. Great post. Any social media company would be kind of a hypocrite if they didn't use social media to search for talent. It's a great way to get your name out there, plus it can be fun too!

  15. Great list. Those sites are very useful. With one click you'll get hired. Thanks for sharing.

  16. Very interesting, social media is very powerful, specially for people looking for a job.

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  17. thanks! Now i have my own only job! do you have more advices like this one!

  18. Wow, this was really interesting. I realize there are so many ways to find a job easier than the traditional way. Amazing how much knowledge you can get from other people's experience on the net. For all the job seekers out there also check also tips from my personal experience and share your story.
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  22. What are considered media jobs? I have a marketing job, but I don't know if that is the same thing. I personally think that marketing is where business is headed. Thanks for sharing this blog post.

  23. Thanks for sharing! I can see how older individuals would feel intimidated by social media jobs. It is a new world and very foreign to some older workers who did not grow up with this technology. Thanks again for this post.

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  25. Great read of this article. Concept of video resume is quiet interesting and helpful. And, it's very true, now social media involved in almost all the fields not even job search also. Nice idea too.

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  28. Its really an interesting post.Thanks for sharing with us.

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  32. Internet, the traditional approach most job seekers have taken in the past is no longer viable.Social Media Icons

  33. Social media is very important for any company so the above list is very helpful for job seekers and can also make their careers in digital marketing

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  34. I was looking for freelance work to supplement my income a couple of years ago and got frustrated perusing the want-ads in the newspaper. My grandson showed me how to search online and join social media. He really helped me get a handle on how it is done today.


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