"Ask Espenscheid and she'll say that going from money management to fishing gear was no big leap. "Most jobs boil down to selling -- to selling yourself," she insists. "In my previous life, I was selling financial services. Now what I'm selling is adventure and excitement and fun. And I get photos from women all over the country saying, 'I'm wearing your Fishin' Chix shirt, and look at the 60-pound fish I caught!'" So far, 150 women have paid $129 in annual dues"