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Wednesday, June 24, 2009

7 Secrets to Get a Job Using Social Media - do you know them? (3)

6. Construct a video resume and upload it to YouTube

A search for “video resume” on YouTube will give you over 1,700 results. Many video resumes are good, while others are so amateur and rehearsed that they subtract from a given candidates marketing program. The key with a video resume is that very few people have actually created one, so they serve as a differentiator in the recruiting process.

A good video resume is short, describes the value you can contribute to a given position, explains why you’re the best person for the job and talks about your background in a story-like format. If you aren’t a person with an outgoing and lively personality, then don’t bother creating one. Since you’re filming yourself, don’t rush because you can always try it a hundred times before you upload the final version to YouTube.

7. Subscribe to blogs that have job listings

We all subscribe to blogs to receive information based on our interests, at least I hope. Over time we rely on these sources for information to keep us updated on what is happening in certain industries or different trends that are developing. In the past few years, the larger blogs have started to integrate job banks into their own websites, using software/hosting from companies such as Job-a-matic.

Blogs that have taken this approach include Guy Kawasaki’s blog, GigaOM, and Jeremiah Owyang’s Web Strategy Blog.

Other blogs, such as Darren Rowse’s Problogger Blog offer blogging jobs, and Mashable has a job board highlighting jobs in social media and tech.

This targeting will save you from hours searching and help escort you to jobs that you’d actually want.

Integrate the traditional and social media approach

These seven secrets are extremely important in your next job search. The most successful job searches come from those who have already built up strong networks, both online and off. You need to integrate this new-age approach with the traditional approach you’ve already been using, in order to be consistent, so there are no surprises from the recruiter’s perspective. They want the candidate they see on paper or online.

I would recommend that you use a link to your blog, LinkedIn profile and YouTube video resume on your traditional resume. You’ll also want to link your existence on all social networks together. You need to be where recruiters are searching, as well as become a content producer so you can attract them directly to you. That is how you have a successful job search and stand out for years to come.

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Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.



  1. I'm a mature adult who returned to college and recently received my BA in Business Management. Many adults with great work experience are struggling with their job search which is often due to an antiquated approach. Upon reading your article I believe making the necessary adjustments will render success. Your article is insightful, informative and easily understood. Thanks!

  2. This article about using socia media can really apply to any age group. So many of us after signing up usually fill in the blanks that we are prompted to and chat a little bit, but this article shows the creative ways that social media connects to opportunities that are behind the people we connect to.
    (Note: I am confused by the opening line of the article--"Tooth Fairy, Santa Clause, The Baby Stalk and mailing resumes to HR."
    1. Is Santa Clause supposed to be Santa Claus? We lost a whole generation that spells Santa's name wrong because of the Tim Allen movie franchise.
    2. What is the Baby Stalk? Is it supposed to be Baby Stork?
    I offer editing and proofreading services that catch details such as these. Feel free to contact me--John Ashenmacher--through my profile at LinkedIn.)


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