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Wednesday, June 24, 2009

10 Tips to Find Potential Candidates on LinkedIn (3)

8. Email Your Network. LinkedIn allows you to export your contacts to an Excel file. From this you can then create a mass personalized email. (Word has a wizard for doing this.) This is a great way to keep your network apprised of new and upcoming opportunities.

9. Get Warm Targeted Referrals from Your Network's Network. Remember that you can see the names and bios of everyone in your network within three degrees of connectivity. The first degree are those in your personal network. The second degree is everyone connected to them, and the third degree is everyone connected to them. So before you call a second degree contact, review those connected to them to see if there are any prospects for your search. Then if the person you call is not interested or not qualified, immediately ask about specific people in their network. Mentioning specific names will generate more referrals than asking, "Do you know anyone?"

10. Be Found! LinkedIn has a number of tools for job hunters. You should check these out. In addition, make sure your profile is public and that someone using LinkedIn to find a job in your area of specialty can find you. To ensure this is happening go to the advanced search page and put in the terms someone looking for a job would likely use to find a hiring manager or recruiter. Then make any modifications necessary to make sure your profile comes up.

Of course, LinkedIn has its own email and introduction system, but I'm not sure this is all that advantageous. I personally would rather call or email the person outside of the LinkedIn system. Since calling a warm lead has a high probability of success, this is my preferred option.

The power of LinkedIn is the ability to manage your connections efficiently and to see the names and bios of the people connected to those in your network. Asking about a specific person is far better than asking for a referral. You'll discover that this targeted approach to getting warm leads will profoundly increase your productivity and forever change how you recruit.

Don't be left behind. Now is the time to jump on the LinkedIn bandwagon. It promises to be a memorable ride.

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