Tactic #8: Don’t Get Bogged Down
Ideally, you find yourself in a situation with a lot of connections, which means a lot of people are keeping tabs with what you’re doing. The danger in that is that it’s tempting to get involved in a lot of conversations – and that turns the social networking tool into an unproductive time suck.
My suggestion: avoid long conversations on the site. If you see something truly compelling, contact that person directly off the site. If it’s not compelling enough
Tactic #9: Add Value
There is one other reason I add updates to such social sites, and that’s when they add direct value to the people following me. If I find a truly great resource or piece of information that many others in my field will find valuable, I add an update letting others know about it.
Why do this? Why share something of value so easily? If you share truly valuable things, people will come to ascribe value to you – and that will stick in their minds. Do it regularly enough with stuff that’s truly valuable and people will share valuable things with you – information, important news, and so on.
Tactic #10: Follow Up
Most of these tactics don’t require much time, and so it can be easy to just put up the profile, check in every once in a while, and not think about it.
If you just do that, however, you may miss out on opportunity. Thus, I’d suggest two methods for regular follow-up on your profile.
First, set the site as a default page in your browser. This way, checking the page becomes part of your normal routine. You can often integrate a number of pages into a single iGoogle start page – that’s the tactic I use.
Second, check your own profile regularly and make sure it’s updated. Don’t let it slag with out-of-date information. Check it once a month or so and make sure that correct, current, and relevant information is easily found by people searching for you.
Follow these ten tactics and you’ll be using online networking to great career advantage.
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